"What Will You Do When Your Competitors Steal Your Targeted Web Traffic From Right Under Your Nose?"

Competition is Fierce.

Stay a step ahead of your competitors, and the traffic is yours for the taking.

Let's take a quick look at what's happening today in the search engines, and how you can shift the tides in your favor rather significantly.

Here's the scenario...

Even though YOUR site deserves to be on top, you see other less deserving sites getting better rankings. So, what do most people do? Hire a Search Engine Optimization (SEO) Firm and hope for the best. Hiring an SEO Firm is an excellent first step -- but do you know what most SEO Firms are missing? If not, it is hurting your business.

The missing piece here is called Analytics. (Wikipedia defines Analytics as the measurement of the behavior of visitors to a website.)

Find out what Analytics means to you. Click for your free whitepaper
Warning: Do NOT make the mistake of dismissing Analytics as "some technical term" - it is critically important to your sales and profitability.

See, here's what's happening today with most SEO Firms:

They optimize your site and assuming it is done well it will bring traffic from many engines, for various keywords that are related to your site. Those keywords may not be on your "keyword list" (the list you decided on with your SEO Firm) - however they are words people are using to search and they are driving traffic to your site.

Many people don't give credit to their SEO company for these words - however they are mistaken. The fact that your site was properly optimized and content was added is what made the site get noticed by the engines, so the optimization is directly responsible for these "bonus" keywords that are driving traffic to your site.

Since most people don't understand this and don't acknowledge their SEO Firm's work in achieving rankings on these bonus keywords, many SEO Firms don't bother looking at or sharing Analytics information with their clients. They simply care about rankings for the keyword list.

At EcomBuffet we understand the value of Analytics information and as a result have added these "bonus" keywords to our ranking reports to show our clients how they are being found.

Chëck out this client case study for a real-world example of the importance of Analytics and the depth of information it provides...

Case Study:
Top rankings for the phrases:

"phoenix homes" (generic phrase)

"historical homes in phoenix" (specific phrase)

Analytics tells us:
-- "phoenix homes" brings traffic but has only a 0.82% conversion rate.
-- "historical homes in phoenix" brings less traffic but has a 6.67% conversion rate.

The Lesson Learned:
Add up the traffic from all your "minor" specific phrases -- all with high conversions and compare it to the major traffic and low conversions from your generic phrases - you can learn where to focus your attention -- on the phrases that convert! (Note: We wouldn't even know about the specific phrase without Analytics)

We can add content for the phrase that converts higher, and drive more traffic from that phrase. We can also use that information to guide us in creating marketing material.

Yes, this is a feather in our cap – it shows we have created more exposure for our clients – but it's more than that.

The information we share tells them what words people are using to find them – it gives them insight into how their prospective clients think and search. That information can then be used to improve and really target marketing efforts.

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