Going Broke on Google Adwords?

By Kim Roach (c) 2006

Excerpt from article.

You've heard the stories. Clíck fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed.
One of the most notable cases occurred this year when Google settled their own clíck fraud case to the tune of 90 million dollars. In fact, Google and Yahoo have each settled a class action lawsuit filed by marketers.

Source: http://www.sitepronews.com/archives/2006/oct/11prt.html

This article discusses the problem of click fraud within the PPC industry. There has been many disputes thorughout 2006 with Google and Yahoo settling thier own disputes with their advertisers. The engines aren't telling us what they are doing to combat this problem but their is evidence that they are filtering out fraudulent clicks.

Most big spending advertisers should be using third party tracking software to monitor the incoming traffic from search engines. They can at the end of the month reconcile the report of thier logs to googles log. If there are fraudulent clicks then a refund can be made.

Problem with click fraud is that it affects everone. The major search engines can't tell us how they are combatting the problem as hackers will try to break the system.

Time will tell whether the current PPC model works or not, it all depends on how much advertisers are willing to put up with it and if Google and Yahoo are willing to invest to protect their livelihoods.

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